
Happy Saturday everyone!
Ready for another design lesson? Since learning about Balance and Rhythm, how are your projects feeling? As you create a scrapbook page do you find yourself looking at how you can ensure that the eye is carried in a logical manner from one element to the next? Perhaps it’s something you have always known how to do. That’s great! Even though these concepts may seem innate to you, knowing the terminology can still help to recreate a successful layout, and teach others how to do it with their own pages.
Now that we know how to direct our viewers eye around our page so they don’t miss anything, let’s talk about how we can force that viewer to pause on one (or more) element so they can take a bit more time to appreciate all the details within it.
Principle #3 – Emphasis
Emphasis is all about accenting certain elements of your design more than others. This creates a relationship of dominance and subordination. It gives variety and character by creating focal points. In interiors this interest is achieved by the use of different forms, colours, lines, and textures – think of a living room that is painted a neutral colour except for one wall which is a vibrant red. Your eyes immediately go to that red to see what’s so special about it. Perhaps that’s the wall with the fireplace, or a fantastic painting, or even the windows with the amazing view. The designer and home owner want to draw attention to that particular fantastic feature or favourite art piece so they emphasize the area in question.
How does this translate to the scrapbook page? And why is it important to have a focal point? You are probably already creating emphasis on your pages without even realizing it (or completely on purpose depending on how long you’ve been scrapbooking!) We use our photos, our paper choices, our colour schemes, and our embellishments all the time to highlight elements.
Let’s take a look at some ways to do this, and why it’s important by looking at examples from my own body of work. I’ll also give you eight tricks to help you easily create emphasis on your own pages. Continue reading →